What type of information can help clients make informed decisions about preneed contracts?

Transparent pricing and service descriptions are crucial for clients when making informed decisions about preneed contracts. This type of information allows clients to understand the costs associated with various services and products offered by funeral homes. When pricing is clear and specific, clients can compare options easily and determine which services best meet their needs and budgets.

Furthermore, providing detailed service descriptions enhances the clients' understanding of what is included in each package and the overall value being offered. By having this information upfront, clients can feel more empowered and confident in their decision-making process, reducing anxiety and uncertainty surrounding such an important and sensitive subject as funeral planning.

In contrast, while local economic forecasts, personal testimonials, and journal articles may provide context or additional insight into the funeral industry, they do not directly provide the specific, actionable information regarding pricing and services that are integral to making an informed decision about preneed contracts.