What must an agent do before advertising a specific feature of a policy?

Before advertising a specific feature of a policy, it is essential for an agent to obtain prior approval from the insurance company. This requirement ensures that the advertising content is accurate and complies with the company’s policies and standards. Insurance companies have regulatory compliance measures in place to safeguard against misleading or false representations of their products. By seeking this approval, agents help uphold the integrity of the insurance market and protect consumers from potential misinformation.

Obtaining approval from the insurance company allows agents to use marketing materials that have been vetted, ensuring that the features advertised are not only true but also in line with the company's overall branding and messaging strategy. This step is crucial because it helps maintain a consistent representation across various marketing platforms and channels, contributing to the company's credibility and reputation.

Gathering consumer feedback and consulting with regulatory agencies, while potentially beneficial for other aspects of business practice, do not specifically address the requirements for advertising policies. These activities could be helpful for improving products or understanding market demands but are not prerequisites for advertising a feature of a policy.