During a sales presentation, what is considered an unfair trade practice?

Omitting a material fact when describing a policy is deemed an unfair trade practice because it can mislead potential clients regarding the true nature, benefits, or limitations of the policy. Transparency is essential in the sales process, especially in areas like funeral prearrangement, where consumers are making long-term decisions based on the information provided by a salesperson. By failing to disclose crucial information, such as exclusions, limitations, or conditions that could affect the policy's performance, the salesperson not only undermines trust but also violates ethical standards that govern fair practices in the industry. Ensuring that clients receive complete and accurate information empowers them to make informed decisions.